Weekly Search Buzz Roundup - 5/11/07: Google Analytics, Webmaster Relations & Microsoft with Yahoo

May 11, 2007 • 1:30 pm | comments (9) by twitter | Filed Under Search Buzz Video Round Recap
 

search-buzz-roundup.gifTGIF guys! It's been a nice hot and dry week with summer temperatures... hey, didn't spring just start?!

Shouts to Matt for his nice little post about us, but it's really Barry who is finding all that signal. I'm just the sidekick, after all. :)

Search Engine Optimization

A lot of good discussion about search engine optimization and link building efforts were discussed this week. There was the discussion about submitting to directories, whether SEOs should ask for links to credit their work, and how to ask for links in an "ethical" fashion. There's also a nice tool that you can use to measure your backlinks and determine domain popularity.

Rotten, Sour, and Downright Bad

Since we cover forums, it's natural that we cover forum politics. What would you do if your moderator puts himself/herself before the greater good of your forum community? There's some solid advice presented in the When Forum Moderators Go Bad thread.

What about when your in-house SEO goes bad? Yeah, like when you find some pretty well-hidden links so that an SEO can promote his link-building efforts without the client knowing. If you find them, you should tell the client. Taking advantage of clients is totally wrong.

Google Analytics Gets Prettier

I still haven't seen the new Google Analytics interface, but everyone tells me that it's super cool. To quote my friend Dennis, "wow new google analytics is AMAZING." I guess I'll just have to wait and anticipate. I'm getting antsy.

Google AdWords and AdSense News, Tools, and Tricks

Learning AdWords for the first time? Check out these recommended AdWords tutorials and books.

Learning about negative keywords? Don't know what I'm talking about? The negative keyword tool will be more visible soon, we hope. Perhaps that's just a test. I still don't know.

Want to know which Google ads work the best? So do I. Targeted keyword ads seem to be the most important.

Banned from Google AdWords? You can't be reinstated, but you can try to set up a new account.

Of course, over last week's announcement about Google AdSense ad placement, there was a lot of confusion, but hopefully that was clarified: Google has explained acceptable ad locations, but we wonder if AskBaby.com's colorful implementation is a problem.

Speaking of ads, did you notice that some ads don't have titles? It's useless to us because they're not even clickable!

Google Webmaster Relations

On WebmasterWorld, one of the "best threads ever," as one member put it, has been started this week. With Google's power, a member wonders if Google is defining "ethical SEO." A lot of other Google/webmaster questions were asked, and Adam Lasnik responded. The next day, he responded again. It's a good read, and I admire Adam for stepping in. This is why I love you guys.

MSNHOO

Okay, so this merger that everyone was talking about last Friday didn't happen, but there's still news on the Microsoft and Yahoo! front.

Perhaps related to Bill Gate's announcement that he'll focus on online services, Microsoft is going to be using Intellitxt to promote Live.com search.

Since the Overture keyword suggestion tool no longer seems to be supported, there's speculation that another Yahoo! keyword tool is in the works.

Yahoo also integrated a lyrics shortcut into the search results, which is fun for someone like me who likes to know the real words to the songs I'm listening to.

Oh, and of course, MSN Live Hotmail has finally debuted with a redesign, and it's pretty hot.

Remember

You have only a few hours before the Bruce Clay contest that I highlighted in last week's recap stops accepting entries, so you better get yours in fast!

Previous story: How Popular is Your Domain?
 

Comments:

corey

05/11/2007 06:33 pm

The new Google Analytics is NOT awesome.

Barry Schwartz

05/11/2007 07:35 pm

I think it is hot.

corey

05/11/2007 09:01 pm

It feels like there's a new layer of crud on top of the numbers I want. For example, instead of comparing this weeks stats with last week's, the default view is the past 30 days. Also, I miss the goal conversion columns on the dashboards. I used to be able to click "Marketing Dashboard" and immediately see my top keywords and goal conversions. Now I have to click "Traffic Sources" then "Keywords" then the "Goal Conversion" tab. Not to mention how long it took me to realize that tab was even there.

Barry Schwartz

05/11/2007 09:14 pm

I am sure there will be a learning curve.

Kristine

05/11/2007 11:13 pm

It is AWFUL !!! Looks like a 5th graders reading book. Super Big. I have to scroll to view anything. I have to click 5x now instead of 1 to get the same information. It redraws if you size your window. It used to have all the daily info I needed in a nice small screen - njow I am scrolling all over the place and clicking down ten levels to get to it! JUNK!!!!!!!!!!!!!!!!!!!!!!!!!!!!

G Roy

05/15/2007 12:27 pm

Yahoo's Overture is not dead. Maybe you should check your sources before printing such information. Every Country is updated until March and will soon be updated for April, you just need to know how the system works. Ignorance is bliss!!!!

Barry Schwartz

05/15/2007 12:33 pm

That is not true G Roy. Yahoo has issued a statement that they will no longer update the Overture tool.

Jane Smith

05/16/2007 07:37 am

I am betting that it is people like us with ecommerce sites (and the ones most in need of the analytics for monetary decisions) are the ones who are really finding this site deficient- all the "wow its so cool and shiny" people are not trying to view visits, bounce, page view and conversion rates all on the same table (which you cannot get to anymore), or bulk export 10's of thousands of lines of information in a report, or who need to use network location for cross reference or who need hrly reports to make informed decisions, or who need to see country data instantly not 5 clicks down, or who need keyword and landing page data cross referenced or who are going to create so many dashboards that they will spend all day scrolling because the architecture is so poorly designed for us.. nope shiny happy bloggers, small site owners and the rest are going to determine the nightmare for the rest of us.. I physically get an ill feeling in my stomach every time i try to just locate the simplest of datum.. nope seems that google decided the webmaster/ecommerce director was unimportant.. so cheers to all of you who find the lack of comprehensive data so appealing - I love to hunt and peck for everything and then screen shoting it so i can review it together.. or even better making another oversized graphic for my home page that is still not comprehensive for my needs.. for me it just means more work and that makes me angry -- and as an angry customer whose company spends more than a million a year in ad buy from Google....you think it would matter but it doesn't from what i have read here.. so yay for the user who does not really need it -- so glad it impresses you with it shiny oversized graphics, browser issues and lack of proper functionality for people who actually spend money on google ... the 12th graders here need a product that is not geared to the kindergarten class.. but thanks to Google we are now writing on wide ruled construction paper with colored crayon - yay i am so happy about it I could just scream.... To Matt the one who posted about ecommerce - I am betting that it is people like us with ecommerce sites (and the ones most in need of the analytics for monetary decisions) are the ones who are really finding this site deficient- all the "wow its so cool and shiny" people are not trying to view visits, bounce, page view and conversion rates all on the same table (which you cannot get to anymore), or bulk export 10's of thousands of lines of information in a report, or who need to use network location for cross reference or who need hrly reports to make informed decisions, or who need to see country data instantly not 5 clicks down, or who need keyword and landing page data cross referenced or who are going to create so many dashboards that they will spend all day scrolling because the architecture is so poorly designed for us.. nope shiny happy bloggers, small site owners and the rest are going to determine the nightmare for the rest of us.. I physically get an ill feeling in my stomach every time i try to just locate the simplest of datum.. nope seems that google decided the webmaster/ecommerce director was unimportant.. so cheers to all of you who find the lack of comprehensive data so appealing - I love to hunt and peck for everything and then screen shoting it so i can review it together.. or even better making another oversized graphic for my home page that is still not comprehensive for my needs.. for me it just means more work and that makes me angry -- and as an angry customer whose company spends more than a million a year in ad buy from Google....you think it would matter but it doesn't from what i have read here.. so yay for the user who does not really need it -- so glad it impresses you with it shiny oversized graphics, browser issues and lack of proper functionality for people who actually spend money on google ... the 12th graders here need a product that is not geared to the kindergarten class.. but thanks to Google we are now writing on wide ruled construction paper with colored crayon - yay i am so happy about it I could just scream....

sriseshan

05/16/2007 10:01 am

new Google Analytics interface has got something to cheerup. If I am not wrong Yahoo keywords tools are also in the offing.

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