Back To Your Roots: The Google Ads That Work The Best

May 7, 2007 - 6:53 am 0 by
Filed Under Google Ads

I call these "feel good threads", a Search Engine Watch Forums thread talks about the advancements Google has made in online advertising.

Starting from the classic simple text based ads triggered by keywords in search results to AdSense contextual ads, to image ads, to video ads, to CPM vs. CPC to CPA ads.

Let's not forget audio ads, print ads and soon to be TV ads. What has worked best so far? The original keyword triggered search ads.

The thread creator put it a different way:

1) Ad formats You've got text, image and video. Text rules. It's the workhorse of ad formats.

2) Ad distribution You've got keyword targeted (on the Search, Content, and Mobile networks), and site targeted. Keyword targeted blows site targeted away.

3) Payment methods You've got CPC, CPM and CPA. Without a doubt CPC totally dominates. CPC revenue has single-handedly built Google.

AdWordsRep loves the thread, and moderator, KevinSource, said:

Agreed! I have been using AdWords since August 2002 and the products that were first available are still the best performers...Keyword Targeted, CPC Ads!

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Weekly Search Buzz Roundup - 5/04/07