I know I am not in London now, but Liana “Li” Evans is and she has sent over a session from SES London for me to post.

Amanda Watlington
Video has grown explosively
Video presents optimization problems – there is no clear cut winner when it comes to video players
Most users do not know where to look for video – there is a lot of niche market video
Professionally done videos compete with user gen videos
Tip & Tactics – take advantage of major outlest such as YouTube, use rss feeds to distribute your video – create separate fee
Develop your tags as carefully as site keywords
Create video site maps and landing pages for video content
Put the branding in the video within it
Write clear descriptions,

Podcasting
On demand audio cultural distribution
Don’t finalize the name of your show, make sure that show name isn’t in use already
Podshow names are not as easy to check as domain names
Show name is in the Title you will use for the feed, or in RSS_ speak it’s the channel
Note each episode of your show will also have a title, in RSS speak this is at the item levl
Develop a key world list for the show and determine how your brand it
Write the audio tag information carefully in advance
Optimize id3 tags, web page, monitor distribution after you submit it
ID3 tags are very important = meta data for mp3, 4, wma aac or ogg vorbis audio files
39 frames including – copyright, content type dates and content information and space for files such as pictures
Odacity is free – find it on the web, can help you edit the ID3 tags
Use a separate the landing page for the audio content to limit possibility of broken links
Provide subscription information on every landing page, include length and size of the audio file
Include an abstract or a transcription of each episode
Submit your feeds!!

Amada’s 5 secrets to optimizing Podcasts
Optimize the audio file
Build landing pages for show and episode
Build accurate, effective RSS files
Submit broadly
Watch for changes

Jay Young
Emarketer inc. survey shows 123 million Americans will view online video at least once a month in 2007
27% of online video viewers watch news at least once a week
26% watch funny videos at least once a week
66% of video viewers have watched online video ads, and 44% have taken an action on what they have seen
76% users tell a friend about a video they have seen

10 billion videos streamed each month at AOL
Represents a 60 billion dollar industry
Major players – youtube, myspace , google video, yahoo video, aol video (just purchases singingfish)
Video Search Engines – blinkx, searchforvideo.com, yahoo video service, tveyes.com

Host your own or go with 3rd party hosting
Bandwidth and disk space give increased cost if you are hosting it yourself
Encoding is handled for you with third party hosting, don’t have the expense of hosting either
You market to a captive audience already in place with 3rd party hosts like YouTube
3rd Party hosts are considered easier to game

Hosting it yourself – some guidelines
- start by encoding your video in as many possible formats
- use keyword rich filename.
- Submit to as many video search engines as possible
- Make sure you use good/relevant metadata
- Create an rss feed for your video
- Simplify your urls and your directory tree.
- optimize the video

Third Party hosting – a lot easier
Optimized title Watermarks help to deter stealing

Submit your video to Digg
Submit your video to Daggle.com – website designed to help you find and collect videos from all over the web no matter where they are hosted
Tell your friends
Be creative – my super proposal as an example
Sex sells – of the top 10, 6 videos on YouTube are “Sexy”
Humor – viral helps to build “link bait’

David Ives
TVEyes

YouTube is synonymous with video online or a video portal
Google’s purchase of YouTube has established it as a destination for video
TV Eyes is bringing advanced voice recognition to transcribe audio and video files

Text search had a slow start but now fundamentals,
- Yahoo started as a directory just 11 years ago
- Google founded several years later
Search is now #2 internet activity behind email
Video will surpass text search
Searching that video will as fundamental as context search
TV EYEs provides AOL Search w/ technology for audio podcast search
Making it Pay
- searches must produce relevant results
- pay per view
- Pre Roll ads will not prevail

TV Eyes displays contextual ads along side video.

Contributed by Liana “Li” Evans, of Commerce360 and Search Marketing Gurus.com.

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