Google AdWords advertisers are noticing a snippet of text at the bottom of the AdWords pages, that reads;
Create an ad variation to test different messages, at no extra cost.
The copy is confusing some veteran AdWords users, specifically the "at no extra cost" portion of the copy.
A WebmasterWorld thread has people discussing the unusually languages used. One member asked, "Which begs the question - are charges being considered for such tasks?" eWhisper, WebmasterWorld moderator, feels the wording is "strange" but also knows Google to well and says "It seems one of those 'We'll give away free stuff for free' type of offers."
AdWordsAdvisor replies to the thread stating that Google does not plan to charge extra fees. The representative explains;
Here's my take on it: over the years I've heard many an advertisers (though usually newer ones) ask if there was an extra cost for adding additional ads to run in rotation. (I've heard the same question as applied to additional campaigns, or Ad Groups or keywords for that matter, though perhaps not quite as often.) I imagine this to be an effort to proactively address that question.
Forum discussion at WebmasterWorld.