Web Analytics Association Calls for Standards

May 25, 2005 - 4:33 pm 1 by
Filed Under Web Analytics

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and hoped to have it soon. Today, he called me to let me know they posted a white paper at the news section of the WAA site named Web Analytics Key Metrics and KPIs. If you visit that news item, you can then download the white paper from that site. It is very encouraging and I like to see more pressure on the analytics companies to take action on this.

I know Urchin (Owned by Google) is aware of it, but I can not discuss their comments on the topic. Maybe we can drive up enough buzz on this topic that they take action or maybe not.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 10, 2025

Jul 10, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Leading To Some Partial HCU Recoveries

Jul 10, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Average Position Bug?

Jul 10, 2025 - 7:41 am
Google Ads

Google Search Ads People Also Consider Carousel Format

Jul 10, 2025 - 7:31 am
Google Maps

Google Business Profiles Drops Utility Bill As Evidence For Appeal

Jul 10, 2025 - 7:21 am
Google

Google AI Mode Comes To Circle to Search and Lens

Jul 10, 2025 - 7:11 am
Previous Story: Ask Jeeves to be Renamed to Ask