Web Analytics Association Calls for Standards

May 25, 2005 - 4:33 pm 1 by
Filed Under Web Analytics

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and hoped to have it soon. Today, he called me to let me know they posted a white paper at the news section of the WAA site named Web Analytics Key Metrics and KPIs. If you visit that news item, you can then download the white paper from that site. It is very encouraging and I like to see more pressure on the analytics companies to take action on this.

I know Urchin (Owned by Google) is aware of it, but I can not discuss their comments on the topic. Maybe we can drive up enough buzz on this topic that they take action or maybe not.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: Ask Jeeves to be Renamed to Ask