Ask Jeeves to be Renamed to Ask

Just rumors at this point, but there is speculation that Ask Jeeves is to be renamed to simply "Ask.com" or "Ask". Gary Price over at the Search Engine Watch Blog posted an entry named Diller: Ask Jeeves Might Get New Name. In there, he quotes Barry Diller as saying; "Might be one of those words [Ask or Jeeves] without the other," Diller answered, adding that the final decision on AskJeeves' new name isn't "finalized."

Gary rationalizes that ""Jeeves" by itself would be no better than what they have now." So the assumption is that the name will be Ask.com. Does the butler give Ask Jeeves a bad rep?

I have posted a thread for discussion at Search Engine Watch Forums.