Urchin Calls Google, "Home"

 

End of March, shocking news came our way that Google Buys Urchin Web Analytics. Today I found a new thread at WebmasterWorld named Web Analytics by Google, which led me to a URL by the looks of http://www.google.com/urchin.html. The re-branding of my all-time favorite Web analytics package has begun, look what they did to the logo.

urchin_fromgoogle.gif

So here it begins. My biggest question is this the end of Urchin's appeal to professional SEOs? Of course, I can see Urchin's product striving amongst everyone outside of the SEO world.

Previous story: Pick the Search Marketing Day
 

Comments:

Jeremy Luebke

05/18/2005 02:46 pm

With the new pricing model Google introduced, I actually the tool will become more popular with SEO's. It's is now at the price point where each client can have their own subscription. Now if you are running a large number or feeder sites or doorway pages, I would avoid urchin. But if you are running straight white hat / content type optimization I see no drawbacks to Urchin.

blog comments powered by Disqus