Google AdWords Now With Domains In Titles

May 16, 2011 - 8:18 am 7 by
Filed Under Google Ads

Ten days ago, I received a tip from a reader that Google was testing domain names in the title of the AdWords ads. We posted the tip at Search Engine Land and then it went quiet. But now many many more people are seeing the test, where Google is placing the ads domain name at the end of the title portion of the ad.

Here is a picture from Nilaye Thakrar of Workopolis was surprised to see his ad with the domain name in the title, when he specifically did not put his domain name there.

Here is a picture of how he saw his ad with the domain name in the title:

domain in adwords title

Here is what I see, without any change to the ad:

regular adwords ad

I have seen a recent increase in questions about why Google is doing this via email, Twitter and forums. So I guess Google is ramping up this test.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Google News Settings For Blogs & Press Releases, Plus Auto-Reload