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Ten days ago, I received a tip from a reader that Google was testing domain names in the title of the AdWords ads. We posted the tip at Search Engine Land and then it went quiet. But now many many more people are seeing the test, where Google is placing the ads domain name at the end of the title portion of the ad.
Here is a picture from Nilaye Thakrar of Workopolis was surprised to see his ad with the domain name in the title, when he specifically did not put his domain name there.
Here is a picture of how he saw his ad with the domain name in the title:
Here is what I see, without any change to the ad:
I have seen a recent increase in questions about why Google is doing this via email, Twitter and forums. So I guess Google is ramping up this test.
Forum discussion at WebmasterWorld.
Comments:
Jen Lynne
05/16/2011 03:58 pm
I don't see a difference in the two images?
applemoney
05/16/2011 06:14 pm
The domain name in the title may help some advertisers. Let us hope that Google don't charge extra for this.
Ashley
05/16/2011 06:59 pm
I wonder if this is only for .com domain names or all? I don't see how much it would help advertisers.
Mdun123
05/17/2011 11:15 am
I've seen it on my .co.uk ads this morning
SEO Services group Steve Wyman
05/17/2011 03:45 pm
Hi I think its all realted to reinforcing brand images for the bigger players. It means the ptential clicker just has one line to read to get all the info they need Also I see no downside so lets have it sooner rather than later regards
Jamie Fairbairn
05/17/2011 07:06 pm
I'm assuming these domain names will only appear on PPC ads above the natural results as depending on the domain name length there won't be room to do this on the ads on the right hand side.
Rugbybowens
05/20/2011 10:55 am
It's a never ending change for Google. Is this because of the Farmers Update, or the JCP fiasco? I don't know - but I am trying to gather my thoughts here (and please please comment if I am off the mark - I just want to understand!!!) http://jehannebowen.blogspot.com/2011/05/google-adwords-title-change.html