Google AdWords Now With Domains In Titles

May 16, 2011 - 8:18 am 7 by
Filed Under Google Ads

Ten days ago, I received a tip from a reader that Google was testing domain names in the title of the AdWords ads. We posted the tip at Search Engine Land and then it went quiet. But now many many more people are seeing the test, where Google is placing the ads domain name at the end of the title portion of the ad.

Here is a picture from Nilaye Thakrar of Workopolis was surprised to see his ad with the domain name in the title, when he specifically did not put his domain name there.

Here is a picture of how he saw his ad with the domain name in the title:

domain in adwords title

Here is what I see, without any change to the ad:

regular adwords ad

I have seen a recent increase in questions about why Google is doing this via email, Twitter and forums. So I guess Google is ramping up this test.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Search Tests New Shaded Header Design Interface

Sep 3, 2025 - 7:51 am
Google

Google FastSearch Is Faster Than Google Search

Sep 3, 2025 - 7:41 am
Google Ads

Google Ads Gains Customization Graphs Options

Sep 3, 2025 - 7:31 am
Google Maps

Google Business Profiles Links Policies & Guidelines Updated

Sep 3, 2025 - 7:21 am
Google Maps

Google Tests New Directions Buttons In Local Pack

Sep 3, 2025 - 7:11 am
Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
 
Previous Story: Google News Settings For Blogs & Press Releases, Plus Auto-Reload