adCenter Changes Search Ad Relevancy & Quality Scoring

Aug 31, 2011 - 8:18 am 4 by
Filed Under Bing Ads

adCenter LogoThe adCenter blog announced ongoing changes being made to how they score ad's relevancy and quality.

The changes include:

  • There's an expanded definition of relevancy, and a higher standard of relevancy required for extremely popular or 'trending now' keywords.
  • In the Landing Page and Site Quality section there’s more detailed definitions
  • In the Landing Page and Site User Experience section, the following has been added as a scenario that may be considered a low-value user experience.
  • In the Marketplace Exclusion section there are two new/expanded definitions.
There are more details at the adCenter blog.

I should note, there is a WebmasterWorld thread with complaints about his ad prices soaring recently. He said:

One by one this change is sweeping through my various AdCenter accounts... last month there was a change made to the broad matching algorithm that loosened match criteria. In our case, the volume of impressions shot up by 25% in two days and our CPA went straight to hell because the new traffic is irrelevant, untargeted bunk. I know from friends in other companies that we're not the only ones having this problem. Frankly I think a rollback and a refund are in order but who listens to me lol.

Do you feel the same way? Let us know.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Bing Search

Bing Local Pack With See More Button At Top

Jul 11, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 10, 2025

Jul 10, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Leading To Some Partial HCU Recoveries

Jul 10, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Average Position Bug?

Jul 10, 2025 - 7:41 am
Google Ads

Google Search Ads People Also Consider Carousel Format

Jul 10, 2025 - 7:31 am
Previous Story: YouTube Adds Support For Resumable Uploads For More Browsers