adCenter Changes Search Ad Relevancy & Quality Scoring

Aug 31, 2011 • 8:18 am | comments (4) by twitter Google+ | Filed Under Microsoft Bing Ads (formerly adCenter)

adCenter LogoThe adCenter blog announced ongoing changes being made to how they score ad's relevancy and quality.

The changes include:

  • There's an expanded definition of relevancy, and a higher standard of relevancy required for extremely popular or 'trending now' keywords.
  • In the Landing Page and Site Quality section there’s more detailed definitions
  • In the Landing Page and Site User Experience section, the following has been added as a scenario that may be considered a low-value user experience.
  • In the Marketplace Exclusion section there are two new/expanded definitions.
There are more details at the adCenter blog.

I should note, there is a WebmasterWorld thread with complaints about his ad prices soaring recently. He said:

One by one this change is sweeping through my various AdCenter accounts... last month there was a change made to the broad matching algorithm that loosened match criteria. In our case, the volume of impressions shot up by 25% in two days and our CPA went straight to hell because the new traffic is irrelevant, untargeted bunk. I know from friends in other companies that we're not the only ones having this problem. Frankly I think a rollback and a refund are in order but who listens to me lol.

Do you feel the same way? Let us know.

Forum discussion at WebmasterWorld.

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Leslie Strickland

08/31/2011 12:28 pm

We've noticed the effects too. When these changes affect your actual spend, which in some cases can be quite limited, I think they should prepare account owners ahead of time.  At least allow us to try to make changes if we think they are necessary.


08/31/2011 12:41 pm

I agree with Leslie Strickland.  Forewarning would be golden in cases like these. That would open the forum for some debate as to the actual value of their changes. I know they're not prone to listen to their customers, but they should at least warn them so they can pull out if they want to.

SEO Catalysts

09/01/2011 12:01 pm

Yes,i recently read that "Google Tightens Review Process For New AdSense Publishers" and its true. I think its a new step in this era... ------------------------- - Local internet marketing


09/01/2011 03:29 pm

This is ridiculous....Microsoft is possibly the  worse when it comes to changes With this change now you have to wait couple days for ad text and keywords to show up. And if you call the adcenter reps they have no clue and pretty much will tell you anything to get you off the phone. If it aint broke dont fix it

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