Yelp's Stoppelman Really Not Happy About Google's Interstitials Penalty

Aug 25, 2016 - 8:34 am 66 by


Pretty much everyone who does a search in Google on their mobile device and clicks on a Yelp listing and does not have the Yelp mobile app, is a frustrated user. Why? Because you land on this annoying interstitial ad to download the app. If not, you can maybe see in really small font, in a light color, you can continue on the the mobile site. Everything else is blocked out and you cannot see the information on the Yelp listing.

Yelp Interstitials

Clearly, Yelp wants you to download the app.

But the upcoming mobile interstitial Google penalty seems like it will smack these pages down. Of course, that will upset Yelp who wants to make it hard to consume content on their mobile site and wants users to download their app.

Local SEO expert, Mike Blumenthal got into it with the CEO of Yelp, Jeremy Stoppelman, on this topic last night. Matt McGee summed it up in this feed, you need to read how angry Mr. Stoppelman looks here:

Love how Mike summed it up in one Tweet:

Yelp Ux

Seems like Stoppelman will be headed to congress again.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 17, 2024

Jun 17, 2024 - 10:00 am
Google Search Engine Optimization

The Maddening Adventure Of Tracking AI Overviews In Google Search Console

Jun 17, 2024 - 7:51 am
Google Ads

Google Ads Forcing Some Advertisers Off Credit Card Payments

Jun 17, 2024 - 7:41 am
Apple App Store

Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

Jun 17, 2024 - 7:31 am
Google Maps

Google Maps Updates Fake Engagement Policy With More Detail

Jun 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Updates hreflang Documentation While I Was Offline

Jun 17, 2024 - 7:11 am
Previous Story: Google Titles In Snippets Gone Awry