Yahoo's New Contextual Ad Program Launches

Sep 28, 2012 • 8:06 am | comments (2) by | Filed Under Yahoo Publisher Network

Yahoo Contextual AdsYahoo is relaunching their efforts at offering contextual ads at

This has nothing to do with the Yahoo Publisher Network they shut down in 2010. Instead, this program is managed by an outside company named

The Yahoo! Bing Network Contextual Ads program enables web publishers to easily and effectively earn advertising revenue. Publishers can now use the self-serve platform to create and customize ad units that display relevant text ads consisting of sponsored links and ad topics from the Yahoo! Bing Network.

What I find confusing is that Bing still operates their own contextual ad program named ContentAds. Although, I don't hear much of the program these days.

How is this relationship working?

  • will exclusively manage all technology, business operations and relationships with respect to publishers worldwide for the program.
  • Yahoo! will manage technology, business operations and relationships with respect to advertisers and drive advertiser sales worldwide for the program. Yahoo! will also manage all aspects of network operations to adhere to existing quality traffic standards.

But no, you can't just sign up. This is pretty exclusive to high traffic sites with "premium content."

You can request an invite to sign up at

Here is the official press release on this announcement.

I am not sure why this will work this time.

Forum discussion at WebmasterWorld & DigitalPoint Forums.

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