Google: Pages Can Rank For Image Alt Text Content In Web Search

Jun 19, 2019 - 7:30 am 5 by

Alt Images Google

John Mueller from Google stated on Twitter that your web pages can rank in Google web search for content that you put within image alternative text. He also added this is easy to test, and SEOs have over the years, by putting a unique string of text in their alt tags and seeing if Google will show the page in the search results after that page is indexed.

All the tests I've seen over the years shows Google does indeed rank pages based on the content in the image alt text. That is of course for very obscure queries but if you want to rank for something generic, alt text isn't going to do it for you. :)

John wrote "Pages can rank in websearch for content that's in image alt-attributes, so I guess that's a yes :). Easy to try out, if you want to double-check."

We know in image search, alt text is important but we also know web search uses it as well.

Worried about spam - don't be:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google Jokes: Neural Networks For Babies Book