Google: If You Want Your Images To Rank Then Use Alt Text

Sep 4, 2018 - 7:40 am 9 by

Google Image Seo

Google's John Mueller said this morning on Twitter that if you want your images to rank in Google Image search, it is extremely helpful to Google if you add alt text to your images. The advice itself is not new, it dates back over 10 years ago but this is a nice reminder from a Googler.

John wrote:

Alt text is extremely helpful for Google Images -- if you want your images to rank there. Even if you use lazy-loading, you know which image will be loaded, so get that information in there as early as possible & test what it renders as.

Like I said, this is not new advice but the way John wrote it, it sounds a lot more important than other times. We covered the importance of alt text back in 2017, 2018, and tens years before that, plus many other times. Back in May, Google even updated their image SEO guidelines which talks about the importance of alt text.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Google Ads Restricts Third-Party Technical Support Providers