Vlog #157: Brian Wallace On Infographics Helping An NBA Player Land A $64 Million Contact

Jan 31, 2022 - 8:00 am 1 by

Brain Wallace Small 1

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency and he was in my neighborhood, which is actually his old neighborhood and stop by to talk shop. He now kind of jumps between Louisville, Kentucky and Cincinnati, Ohio. Brain is in a unique spot that touches on SEO and content marketing but specializing in infographic design.

Brian has been in the internet world since the early 2000s, doing some blogging early on, he is also even a Google Small Business Advisor but started his agency back in 2006. In 2008 or so, he said he realized that infographics are a great way to generate signal - not noise - around a company and service. His company just focuses on infographics and they do it incredibly well, so stick with that niche.

So we spoke about some of the controversy around infographics and Brain explained it super well. We got into the topic of did SEOs or marketers ruin infographics, the answer is no. And while a lot of the appeal is about how infographics drive links, it is more than that. It is not about creating cheap content and infographics, those who create amazing content and infographics stand above the rest.

His company even helped an NBA player land a new contract through infographics. And it worked - this player got a $64 million deal - more on that here! So infographics works well beyond just link building.

You can learn more about Brian Wallace @nowsourcing on social.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

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