Vlog #10: Ruth Burr Reedy On Google Algorithms, EAT, Quality Raters Guidelines & More

Aug 14, 2019 - 8:01 am 0 by

Ruthburr Small

In episode #10 of the vlog series at the Search Engine Roundtable I interviewed Ruth Burr Reedy (@ruthburr), the Vice President of Strategy at UpBuild. She has a BA in Theatre and decided she needed to get into something more stable and then got a temp job and became a writer in 2006 and from there learned a ton about SEO. From there she became the head of SEO at Moz and lead the SEOmoz.org to Moz.com transition. She then moved to Oklahoma and left Moz, and works now at UpBuild - a company that is awesome to work at. She discussed some of the issues around how SEO agencies hire SEOs and sometimes end up mismanage those young hires. Ruth gave advice for new SEOs and what new SEOs should look for when joining a new company.

Ruth then explained the concept around human versus machine readable quality signals to me, that was her talk at Mozcon. We then talked about Google algorithm updates and if they are useful to track. She gave advice around how to audit your site if it was negatively impacted by an algorithm update. We then began talking about the problem of getting too granular with algorithmic inputs, diving too deep into the Google Search Quality Raters Guidelines and EAT documents. Ruth doesn't want us to focus on specific ranking factor inputs, it is not that important, she explained.

Here is the interview:

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More

Oct 4, 2024 - 8:01 am
Google

Google AI Overview Ads, New Link Format, AI Organized Search Results & More

Oct 4, 2024 - 7:55 am
Bing Search

Bing Testing Bing Button

Oct 4, 2024 - 7:51 am
Google Ads

Google Ads Send Message On WhatsApp Tests

Oct 4, 2024 - 7:41 am
Google Ads

Google Tests Local Services Ads Without Attorney Photos

Oct 4, 2024 - 7:31 am
Google

Google Search From The Web Carousel Cards

Oct 4, 2024 - 7:21 am
Previous Story: Google Tests Bigger Search Results Fonts