Search Buzz Video Recap: Google Structured Data, A/B Testing, Bing Ads, Ben Gomes & April Fools

This week, I posted the monthly Google webmaster report, it was a busy month, so make sure to review it. Google said structured data is not directly a ranking factor but it helps Google understand your pages. Google said there is no time limit to A/B testing but make sure to keep the content equivalent if possible. Google said there is no code to text ratio algorithm. Google still is planning on getting rid of the AJAX crawling scheme. Google is testing yellow map pins in the search results. Bing Ads launched price extensions. Google rickrolled tons of SEOs on April Fools day. Ben Gomes is taking over as VP of Search at Google as John Giannandrea heads to Apple. The search community honored Daniel Richardson, Eric Gehler, Luke Fitzgerald, Will Scott and Marc Poirer. Technically, I scheduled this video to go live today, I am offline for Passover. That was this past week in search at the Search Engine Roundtable.

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Search Topics of Discussion:

• April 2018 Google Webmaster Report
• Google: Structured Data Doesn't Give You A Ranking Boost But Can Help Rankings
• Google: No Set Time Periods For A/B Testing Limits
• Google Uses Many Signals To Know What & If To Show Dates In Search Snippets
• Google Has No Code To Text Ratio Ranking Algorithm
• Google Still Plans On Deprecating AJAX Crawling Scheme
• Google Tests Yellow Map Pin In Search Results Snippets?
• Bing Ads Price Extensions
• Google Rickrolls SEOs With Recrawl Now Button
• Ben Gomes To Take Over Search At Google, Giannandrea Steps Down
• John Giannandrea Leaves Google To Join Apple
• Daniel Richardson - The Search Community Honors You
• Eric Gehler - The Search Community Honors You
• Luke Fitzgerald - The Search Community Honors You
• Will Scott - The Search Community Honors You
• Marc Poirer - The Search Community Honors You

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Note: I am currently offline for Passover, this post was prewritten and scheduled to go live today.