Google Rickrolls SEOs With Recrawl Now Button

Apr 3, 2018 - 7:38 am 2 by
Filed Under Google

Google Rick Rolls Seos

I cannot tell you how many notifications on email, social media and other methods around Google added a "recrawl now" button that leads to a video, it is a bug, it is weird, why is Google doing this to us! It was April Fools and so many SEOs thought Google gave SEOs a new "recrawl now" button but it linked to a video by accident.

It lead and linked to this classic video rickrolling every SEO who clicked on it:

Google posted about it the night before April Fools Day:

Then this morning, admitted to the prank on Twitter:

Of course, this was to mess with SEOs over the past couple of months or so, we have been reporting on changes to the request indexing and submit URL Google tool because of abuse and spam. Those limits were set aggressively for quiet some time but as of this morning, SEOs are saying they can now submit URLs freely to Google again.

Enjoy it, move on and yes, Google got so many of you all!

I covered many other Google pranks on Search Engine Land.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Ben Gomes To Take Over Search At Google, Giannandrea Steps Down