Google announced yesterday in NYC their "Subscribe with Google" feature to help news publications get users to subscribe to their paper online. Google said Subscribe with Google - is "the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results."
Here is a quick video summing it up:
Here is a GIF of it in action:
The early "launch partners" for this program include Les Échos, Fairfax Media, Le Figaro, the Financial Times, Gatehouse Media, Grupo Globo, The Mainichi, McClatchy, La Nación, The New York Times, NRC Media, Le Parisien, Reforma, la Republica, The Telegraph, USA TODAY NETWORK andThe Washington Post.
Google has been really more sensitive about news publishers recently. Doing away with the first click free program for flexible sampling and many more examples. Are these the right solutions? I do not know but it is more than what Google would have done years ago.
Danny wrote:
Today was a big step. In a short period, Google has shifted from a First Click Free model (which once made sense but became dated) to subscription support within search. That's a massive shift.
— Danny Sullivan (@dannysullivan) March 21, 2018
There are more details on how this works over here.
Forum discussion at WebmasterWorld and Twitter.
