It has been about a week since Google announced their new HTTPS ranking signal and the security SSL certificate companies have begun promoting this fact to prospective customers.
Jaimie Sirovich shared an email on Google+ he received from GlobalSign, a security certificate reseller, about the ranking signal.
Here is a picture of the email he received:
Yes, it says "if your site is secure with SSL it will rank higher in Google's search engine."
They aren't saying anything inaccurate and truth is, they could have made the email sound even more urgent, and they have not, but of course, they are promoting this fact. Here is their blog post on the topic.
Forum discussion at Google+.