Google On Salience Score Matter For SEO

Dec 26, 2019 • 8:06 am | comments (22) by | Filed Under Google Search Engine Optimization

Google Salience Score

John Mueller from Google was asked if a salience score matters for SEO. His response was "Where do you see that?" Reading into that, I suspect he means, no - but where is that myth coming from.

The definition of salience is the quality of being particularly noticeable or important; prominence. But if you dig a bit, you can see it mentioned in the Google Cloud AI docs around entities. Google writes "The salience score associated with the entity in the [0, 1.0] range." The salience score for an entity provides information about the importance or centrality of that entity to the entire document text. Scores closer to 0 are less salient, while scores closer to 1.0 are highly salient.

Here is how it looks like in JSON:

JSON salience representation

Conceptually, the more important, noticeable or prominent probably does help you rank because it is easier to get links and other PageRank signals. But it is interesting that an SEO would ask the question as he did.

Here are those tweets:

Have you seen SEOs talk about salience scores before? Here are some things I found online using the old fashion Google search for [salience score seo].

Forum discussion at Twitter.

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