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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console has mislabeled structured data issues as errors when they were just warnings. Google Search Console is also sending out image enhancement emails to some. Google also may be showing fewer FAQ rich results according to some. Google said there is no documented length for the Site name. Also, while the Site name is just on the domain level, favicons are at domain and sub-domain level.
Search Engine Roundtable Stories:
- Google Site Name At Domain Level But Favicons At Domain and Subdomain Levels
Google has clarified its help documentation for the new site name markup and old favicon requirements about if they can be specified on the domain versus sub-domain versus sub-directory levels. - Google Search Has No Documented Limit For Length Of Site Name
Google has no documented limit on the number of characters for the site name as listed in Google Search. In fact, the documentation says "there's no limit to how long a site name can be" but Google does recommend being concise with the name. - Is Google Showing Fewer FAQ Rich Results & Other Rich Results?
Google may be showing fewer rich results, specifically, FAQ rich results and possibly people also ask (although I think that is a bug with the tracking tools). RankRanger is showing a 3 to 4 point drop on the FAQ rich results displaying in Google Search. - Google Search Console Bug Mislabeled Many Rich Results Issues As Errors When They Were Warnings
Google has confirmed that it has relabeled many of the rich results issues in Google Search Console from "errors" to "warnings." So you may see a bunch of errors being moved to the warnings side in the Google Search Console rich results reports. - Google Search Console Notices For max-image-preview
Last week, Google began sending new notices via Google Search Console about ways to enhance your images on Google. The notice talks about using the max-image-preview robots meta tag on all search-eligible images on your site. - Google Beach Chairs
We have seen Google beach chairs before, but here are some other ones I spotted more recently that I thought looks a bit relaxing. I spotted these on Instagram, what do you think?
Other Great Search Threads:
- Looks like Google is showing tabs with various translations/conjugations of a word/phrase, Mordy Oberstein on Twitter
- That seems unlikely, though having a faster site might make crawling a bit easier, in cases of really large sites., John Mueller on Twitter
- Due to popular demand, CSV exports on @AlsoAsked now include all the data that Google shows - the answer, the URL, the page title - and we've included a way to encode questions to th, Mark Williams-Cook on Twitter
- Here's the thing: Google doesn't use domain authority in search, and Google can't control what you see in SEO tools. I do, however, have a secret, personal spreadsheet that I can up, John Mueller on Twitter
- These are shown on a per-page basis, so we'd need to reprocess the affected pages. There's no specific timeline for that, it's usually around days/ weeks/ months. To speed, John Mueller on Twitter
- They're web pages too, so it's expected that they also be listed in the core web vitals / page experience reports. If our systems see them as being slow, they'll be reported as being slow., John Mueller on Twitter
- AdWords (now Google Ads) was introduced 22 years ago to make it easy for any business to reach their customers. To mark the occasion, here are 22 stories — a reflection of small businesses around the world who use these prod, Google Ads on Twitter
Search Engine Land Stories:
- Instacart releases a new, streamlined ad creation process
- Google has updated its Unavailable Video policy
- GA4, Schema, E-A-T… here’s what you’ll learn at SMX
- Psychological profiling for content creation: A deep dive
Other Great Search Stories:
Analytics
- GA4 Setup Assistant part 2: Getting started with Google Analytics 4, MarTech
- Keys to a successful transition to Google Analytics 4, ABA Banking Journal
Industry & Business
- Facebook, Google face skeptical Wall Street this week amid ad collapse, CNBC
- Google sets up high-tech school at Israeli University, Reuters
- YouTube Music contractors vote to unionize, Engadget
Links & Content Marketing
- B2B Content Marketing: Making Small Budgets Do Big Things, Online Marketing Blog
- Don't Create 'Black Cat' Content Without Doing This 1 Thing First, Content Marketing Institute
Local & Maps
- 2022 Local SEO Holiday Success: Essential Comforts in Leaner Times, Moz
- In-Store Boom, Waning Review Influence, Shopify Store Churn, Near Media
- What are the Habits of Successful Local SEO Experts?, Sterling Sky Inc
Mobile & Voice
- Google Assistant Upgrades Smart Home Voice Commands, Voicebot
- Wells Fargo taps Google AI on virtual assistant launch, Banking Dive
SEO
- Aggregator strategies for Integrators, Kevin Indig
- How To Survive Google Updates: A Step-by-Step Guide, Semrush
- Technical SEO Tips for Black Friday 2022, Lumar
- Yoast SEO: Enhanced support for Google Site Names, Yoast
- Zero-clicks Study, Semrush
PPC
- 10 years of insights from Think with Google, Google Blog
- 8 Smart Ways to Compete in Google Ads (Without Raising Bids), WordStream
- Google Ads API Video Roundup, Google Ads Developer Blog
- How Do You Measure KPIs in Performance-Based Marketing?, PPC Expo
- Launched: Audio Ads to engage with users listening on YouTube, Google Ads Help
- Your AdSense 2022 holiday checklist, Google Blog
Search Features
Feedback:
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