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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Remember that digital marketing certification from Google, well, their SEO advice was simply wrong. Mark Cuban was super upset with Google and the misinformation it has on Shark Tank. Google added new help documentation for troubleshooting title links and a new page on valid page metadata. Google's Alan Kent spoke about content for the product reviews update. Did you know that FAQ schema does not have to be a straight list view?
Search Engine Roundtable Stories:
- Google's Digital Marketing Certification Course SEO Advice Includes Word Count & Keyword Density
Google offered its official Google taught and backed digital marketing certification and courses, as we reported about a couple weeks ago. Guess what SEO advice and recommendations Google offers in this course? Yep, having more than 300 words on a page and making sure you have a keyword density of about 2%. - Google Adds Troubleshooting For Title Links & Valid Page Metadata Help Docs
Google has added a new help document for the use valid page metadata and also added a new section to the title link help document with troubleshooting. These additions were made this morning, May 10, 2022. - Mark Cuban Upset With Google Ranking Fake Shark Tank Endorsements
A few weeks ago, Mark Cuban (who needs know introduction), went to Twitter to complain about how Google is ranking fake Shark Tank endorsements. Mark was not too happy with Facebook either about it. But Danny Sullivan from Google responded saying he will escalate the complaints. - Google On Product Reviews Update: Content Should Add New Information To Body Of Knowledge
There has been a lot of talk about the Google product reviews update and what content ranks well and what content does not rank as well since these updates. Alan Kent from Google offered a nice line on what content stands out for the product reviews update. - Google Allows FAQ Schema Markup That Are In Different Sections Of A Page (Not Lists)
Google's John Mueller was asked if Google allows for FAQ schema markup and structured data that appears in different sections of a blog post and that are not formatted as a traditional FAQ list. The answer, John gave was yes, assuming the FAQs are visible on the page. - Google Coffee Training
Here is a photo from the Google office in London of a bunch of Googlers being trained on making coffee? The Instagram post is from "coffeebythales" who said "Coffee training session for some amazing g
Other Great Search Threads:
- Google > Mobile > Maps I saw "Search items at this store" feature in a Google Business Profile., Saad AK on Twitter
- May 2022 AdSense Earnings and Observations, WebmasterWorld
- What is the future of SEO, 5 years from now?, Faiza Jamil on Twitter
- I'm conducting some research for an upcoming presentation. Please RT There's more than one poll too if you have time. Women in SEO working for agencies or freelance - Have you encountered sexism from clients, Billie on Twitter
Search Engine Land Stories:
- Google now allows virtual food brands to have Google Business Profiles
- Why SEO is a great investment, not just a cost
- How to gain insider expertise as an outside SEO vendor in 4 steps
Other Great Search Stories:
Analytics
Industry & Business
- Connecting more Americans to in-demand digital skills, Google Blog
- Match Sues Alphabet's Google (GOOG) Over App Store Billing Rules, Bloomberg
- Event recap: Search Central Virtual Unconference Japan 2022, Google Search Central Blog
- Setting the Record Straight on Match Group’s Cynical Campaign Against Google Play, Google Blog
Links & Content Marketing
- 15 Tools for Link Building, Practical Ecommerce
- SEO Plan: How To Revive Website Traffic, Content Marketing Institute
- The Business Case for Awesome B2B Content, Online Marketing Blog
Local & Maps
- Protect the Hours of Operation on Your GBP from Unwanted Google Edits, Moz
- Google Throws More Reviews into the Filter Van, Local Visibility System
Mobile & Voice
- U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024, Tubefilter
- Apple researching how to make 'Apple Glass' self cleaning, AppleInsider
SEO
- 14 Common SEO Issues Publishers Face on News Websites – Optimization Tips, Deepcrawl
- 170+ Point Technical SEO Checklist for WordPress Sites, tl;dr Marketing
- A Guide To SEO For Construction Companies, Koozai
- How an Ecommerce Company Increased Ranking Keywords by 50%, Pure Visibility
- How to Use Keyword Mapping to Future-Proof Your Site Structure, Screaming Frog
- Keyword Difficulty: How to Estimate Your Chances to Rank, Ahrefs
- Short-form video is winning - what does that mean for SEO?, Kevin Indig
PPC
- 7 Ad Copy Tests To Boost PPC Performance [With Examples], Search Engine Journal
- The Ultimate How-to Guide on Google Ads A/B Testing, PPC Hero
Feedback:
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