Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google March 2026 spam update was the fastest rolling out update, starting and finishing within 24 hours. Google Ads API version 23.2 is now out. Google is testing large block citations beneath the AI Overview. Google Merchant Center requires out of stock pages to have grayed out buy now buttons. Google expanded Shopping Ads to more regions. Google AI Mode has sponsored stores ads.
Search Engine Roundtable Stories:
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Google March 2026 Spam Update Unleashed (& Finished)
Google has released the March 2026 spam update on March 24, 2026 at around 3:20 pm ET. This update applies globally and to all languages and will take a few days (not weeks) to complete. And completed at 10:40 am ET today, March 25th. -
Google Merchant Center: Out-of-Stock Products Need Grayed Out Buy Button
Google Merchant Center updated its landing page requirements to say that products that are out of stock, those pages must have a grayed out add to cart/buy button on that page. -
Google Ads API Version 23.2 Now Available
Google Ads has released a minor version update to the Google Ads API. We are now up to version 23.2. 23.2 adds VideoEnhancement resource, updates to HotelSettingInfo, and so many other updates. -
Sponsored Stores Spotted in AI Mode As Google Expands Ads Across AI Surfaces
Google is continuing to expand ads across AI Mode and now there's another type of ad unit for retailers to play with. We know that AI Mode is the future of Search and that means Google will need to continue innovating on the advertising front... -
Google Tests Huge Block of Citations at Bottom of AI Overviews
Google is running a test (or a bug) that shows a massive box of citations (massive in size, not in number of citations) at the bottom of AI Overviews. -
Google To Update Shopping Ads Political Content Policy On April 16
Google announced it will be updating its Shopping Ads political content policy on April 16, 2026. Google said the update is to "implement additional restrictions on some political content." -
Google To Expand Shopping Ads To 15 New European Markets
Google is reportedly expanding Shopping Ads eligibility to 15 additional European markets. This is a two phase roll out over the coming months...
Other Great Search Threads:
- There is another disturbance in the SEO Force. Google is active again and Q1 has been super volatile. Remember, Google can push what they call 'smaller core updates' outside of broad core updates. And those can still have a big impa, Glenn Gabe on X
- The goal isn't just more leads; it's better business outcomes. If you’re managing lead gen campaigns, the latest episode of Ads Decoded is for you. We’re diving deep into mastering lead quality in Google Ads. Key themes: Map, AdsLiaison on X
- When [Sundar] Pichai says he’s taking a decade-long view of where the technology is going, it’s not just a platitude. That universal assistant he wrote about in that 2016 shareholder letter? Google is on the cusp of creat, News from Google on X
Search Engine Land Stories:
- Why CPC keeps rising – and what to do
- How to write for AI search: A playbook for machine-readable content
- Google March 2026 spam update done rolling out
- How to optimize influencer content for search everywhere
- How schema markup fits into AI search — without the hype
- TikTok ad creative has a shorter shelf life. Here’s how to keep up
Other Great Search Stories:
Analytics
- Best practices for Ads and Analytics Advisor, Google Blog
Industry & Business
- Apple Can ‘Distill’ Google’s Big Gemini Model, The Information
- Meta and YouTube Found Negligent in Landmark Social Media Addiction Trial, New York Times
- The Inside Story of the Greatest Deal Google Ever Made: Buying DeepMind, Wall Street Journal
- Google top India counsel quits in latest departure amid regulatory hurdles, sources say, Reuters
Links & Content Marketing
- The New Rules of Measuring and Proving Content ROI, Content Marketing Institute
Local & Maps
- Apple Maps may soon copy one of Google Maps' more annoying features, Android Central
SEO
- How to Leverage SEO to Manage Your Brand's Reputation, Digitaloft
- March 2026 Spam Update: Visibility Data, Analysis, and Background (Updating), SISTRIX
- Marketers allocate growing shares of search spending to GEO, Digiday
- The SEO parasites buying, exploiting and ultimately killing online newsbrands, Press Gazette
- The March 2026 spam update, fast, targeted, and probably not finished, Dan Taylor SEO
PPC
- 3 Tips for Better Visuals in Looker Studio for PPC Practitioners, JumpFly Digital Marketing Blog
- Best practices for Ads and Analytics Advisor, Google Blog
- PMax Performance Dropped After a tROAS Change? 6 Steps to Troubleshoot Before You Panic, ZATO PPC Marketing
- Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser's Dream, AdWeek
Search Features
- Large pastes are now handled as attachments, ChatGPT Release Notes
Other Search
- New Research: Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on the mobile and desktop web, SparkToro
- TurboQuant: Redefining AI efficiency with extreme compression, Google Research Blog
Feedback:
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