Google: Faking Article Dates Is An Old Trick

Sep 14, 2017 • 8:19 am | comments (17) by | Filed Under Google Search Engine Optimization

Old Google Tricks

Google's John Mueller responded to one complaint about a publisher trying to trick Google, saying that technique is "an old trick." Of course, that implies whatever the trick is, that it is something Google already handles and using that technique does not help the page rank higher.

In short, someone was upset that Fast Company was changing the article publish date and datemodified code to say the article was written today, but it was written long ago. The person assumed it was helping the pages rank well but I doubt it was.

In 2013, we reported a similar technique with BBC & USA Today using this method. In short, Google knows when that URL was discovered, when the content on the page first appeared and when it was changed.

Google doesn't need to use the datemodified tag or a published date on the story to know that.

Here is John's response:

Forum discussion at Twitter.

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