Google Ads Adds Image Extensions, Responsive Ad Features, New Layouts & More

Jul 16, 2020 - 7:39 am 3 by
Filed Under Google Ads

Google Dash

Google Ads has added a bunch of features and announced a bunch of new features according to their announcement yesterday. Google added image extensions beta program, a responsive search ad features to highlight your sales, promotions and shipping offerings, new creative layouts, automatically generated video ads, and updated dynamic ads, a new customer acquisition goal in Smart Shopping campaign settings and more.

Image Extensions Beta Program

You can now add high-quality, rich assets, so shoppers can quickly see products to consider and take action faster to your Google Ads. Using image extensions, you can upload relevant images or automatically curate them from your website with machine learning. Here is what it looks like:

click for full size

Responsive Search Ads

You can now dynamically highlight sales or time-sensitive deals with a countdown and get suggestions on how to promote online availability, shipping, and returns. Responsive search ads use machine learning to deliver relevant messages to potential customers. To help you engage consumers more effectively, Google is introducing new features to make responsive search ads even more relevant and easier to manage.

Set up location insertion for your responsive search ads:

click for full size

Also countdown customizers are now available to help you promote sales and events in your responsive search ads.

New asset suggestions when creating a responsive search ad:

click for full size

Cross-campaign asset reporting:

click for full size

New responsive search ad features to highlight your sales, promotions and shipping offerings:

click for full size

New visual shopping formats in the United States through Smart Shopping campaigns with free and fast shipping annotations; an immersive, browsable shopping experience; and videos on Display ads:

click for full size

Updated look and feel of dynamic display ads, featuring beauty brand COSMEDIX:

click for full size

This is cool, a Smart Shopping campaigns’ new customer acquisition value tool:

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2024

Jun 13, 2024 - 10:00 am
Web Analytics

Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search

Jun 13, 2024 - 7:51 am
Google

Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks

Jun 13, 2024 - 7:41 am
Google Search Engine Optimization

Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)

Jun 13, 2024 - 7:31 am
Bing Search

Bing Tests Black Review Stars In Search Results

Jun 13, 2024 - 7:21 am
Google Maps

Google Local Pack Photos With Labels

Jun 13, 2024 - 7:11 am
Previous Story: Google: It Is Safe To Keep 302 Redirects Up