Moz Updated Domain Authority (DA) & Some SEOs Are Freaking Out About Their Google Rankings

Mar 6, 2019 - 8:09 am 46 by
Filed Under Link Building

Matt Cutts Oh Boy...

I am not surprised, as you probably could tell when I wrote about my issues with Moz's domain authority a month ago. Moz updated their DA (domain authority) scores and some SEOs are freaking out that their Google rankings will drop.

DA and Google rankings have absolutely nothing to do with each other. Just because your DA score dropped, it does not mean in any way at all that your Google rankings will drop.

I don't mind having link metrics - hey tons of tools have them. But for some reason, the way Moz has been marketing it, SEOs took on to DA as a Google internal metric. Moz has said numerous times that it is not a Google metric but people don't read. So I am not sure who to blame but the situation just makes me sad.

I cannot tell you how many emails and social media mentions I got about people's DA scores going down and asking me or Google how they can improve their score and thus their Google rankings. Here are just a few:

A Black Hat World thread has someone saying "The moz 2.0 update is live. Almost all of my website's are hit really hard. What do you think I can do to recover?" Recover from what exactly?

Something needs to be done and I think Moz agrees:

But what? Maybe a big red flashing disclaimer?

All in all, I suspect the Moz marketing team is smiling now?

Forum discussion at Black Hat World and all the tweets above.

Update from Moz:

 

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