Poll: Is Moz Domain Authority Helpful Or Hurtful To SEOs?

Feb 6, 2019 - 9:03 am 23 by
Filed Under SEO Tools

Confused Cat

Moz announced massive improvements to how they calculate their Domain Authority, DA, scores. I wrote about the "controversy" around the score at Search Engine Land yesterday. I included a lot of your reaction to the announcement and now I want to poll you all about if you think the score is helpful or hurtful to SEOs in our industry.

I described why I am not a fan of DA several months ago in my story named Google Can't Get Away From PageRank, Blame Moz Domain Authority. But that really doesn't answer the poll if it is helpful or hurtful.

Go read the Moz announcement, read Russ Jones in defense of domain authority, read my Search Engine Land recap on the topic and then take my poll.

If you don't like to read, take the poll anyway. I am very curious what the industry thinks overall about DA:

You can also see my Twitter thread for some of the industry responses around DA.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: PSA: Old Google Search Console Not Closing In March, But Some Features Are