Microsoft Bing Adds Green Secure Label To Search Results

Nov 20, 2020 - 7:51 am 0 by
Filed Under Bing Search

Bing Secure

This seems to be a test, I see a green "secure" label in the Microsoft Bing search results for search results that are over HTTPS. I don't believe even Google ever tested a secure label in the search results, although Google does have an HTTPS ranking boost.

Here is a screen shot:

click for full size

I was tipped off on this by Frank Sandtmann, someone who sends me a lot of Bing related changes. He also saw this being tested with a gray colored "secure" label.

I asked around if others are seeing the label, and some are not, some are seeing it in gray as well:

Not sure I like the "secure" label in the search results but it is a fun test.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 19, 2026

Jan 19, 2026 - 10:00 am
Google

Google AI Overviews Powered By Gemini 3 Pro For Complex Queries

Jan 19, 2026 - 7:51 am
Google News

Google Is Appealing Its Search Monopoly Ruling & Asks To Pause Remedies

Jan 19, 2026 - 7:41 am
Google Search Engine Optimization

Google Warns On Hosting With Free Subdomain Hosts

Jan 19, 2026 - 7:31 am
Other Search Engines

OpenAI Will Soon Test Ads On ChatGPT

Jan 19, 2026 - 7:21 am
Google Search Engine Optimization

Google: Comments Link Spam Has No Effect On SEO/Search

Jan 19, 2026 - 7:11 am
 
Previous Story: Google Ads Insights Page Beta Rolling Out To Some