Microsoft Bing Adds Green Secure Label To Search Results

Nov 20, 2020 - 7:51 am 0 by
Filed Under Bing Search

Bing Secure

This seems to be a test, I see a green "secure" label in the Microsoft Bing search results for search results that are over HTTPS. I don't believe even Google ever tested a secure label in the search results, although Google does have an HTTPS ranking boost.

Here is a screen shot:

click for full size

I was tipped off on this by Frank Sandtmann, someone who sends me a lot of Bing related changes. He also saw this being tested with a gray colored "secure" label.

I asked around if others are seeing the label, and some are not, some are seeing it in gray as well:

Not sure I like the "secure" label in the search results but it is a fun test.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 31, 2025

Oct 31, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google & Microsoft Earnings, Query Group Report, Disney Sitelink Hack, Reviews Disappearing & Ranking Volatility

Oct 31, 2025 - 8:01 am
Google Ads

Google: Google Ads Not Going Away With AI Mode As The Future

Oct 31, 2025 - 7:51 am
Google Ads

Cross Campaign Metrics In Google Ads Overview Tab

Oct 31, 2025 - 7:41 am
Google Search Engine Optimization

Google Merchant Center Promotions Adds Download Option

Oct 31, 2025 - 7:31 am
Google Search Engine Optimization

Google's Robby Stein On SEO For AI Mode & AI Overviews

Oct 31, 2025 - 7:21 am
 
Previous Story: Google Ads Insights Page Beta Rolling Out To Some