Microsoft Advertising Bing Search Ads New Asian, Latin, Women Owned & Diabetic-Friendly Attributes

Dec 10, 2021 - 7:51 am 1 by
Filed Under Bing Ads

Bing Microsoft Ads Woman

In September, Microsoft Advertising added 32 new attributes for its Bing Search Ads, and now, Microsoft added four more new attributes. These new attributes include Asian-owned, Latin-owned, Women-owned and Diabetic-friendly to be added to your Bing search ads.

The four new attributes are:

  • Asian-owned
  • Latin-owned
  • Women-owned
  • Diabetic-friendly

Here are all the current attributes as of today: Accessibility

  • Wheelchair accessible
  • Visual assistance
  • Hearing assistance
  • Mobility assistance
  • Touchless pickup
  • No-contact delivery
  • Web accessibility
Environmental
  • Eco-friendly
  • Carbon-neutral
  • Sustainable
  • Carbon-negative
Inclusion
  • Diabetic-friendly
  • Vegan
  • LGBTQI+-friendly
  • Unisex
  • Allergy-friendly
  • Pet-friendly
  • Family-friendly
  • Kosher
  • Halal
  • Alcohol-free
  • Gluten-free
  • Vegetarian
Community/Social responsibility
  • Asian-owned
  • Latin-owned
  • Black-owned
  • Women-owned
  • LGBTQI+-owned
  • Local business
  • Small business
  • Family-owned
  • Minority-owned
  • Non-profit
  • Cruelty-free
  • Supports a cure
  • Supports disease research

Here is what the women-owned one looks like in Bing search:

click for full size

To add these to your Microsoft Advertising campaigns go to All campaigns, click on Settings, then check all attributes that apply to your account and click Save.

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Bing Search

Bing Tests Sitelinks With Light Gray Underlines

Jul 18, 2025 - 7:11 am
Previous Story: Official: Google Moves Local Pack Results Higher & Map On Right Side