Microsoft Advertising Bing Search Ads New Asian, Latin, Women Owned & Diabetic-Friendly Attributes

Dec 10, 2021 - 7:51 am 1 by
Filed Under Bing Ads

Bing Microsoft Ads Woman

In September, Microsoft Advertising added 32 new attributes for its Bing Search Ads, and now, Microsoft added four more new attributes. These new attributes include Asian-owned, Latin-owned, Women-owned and Diabetic-friendly to be added to your Bing search ads.

The four new attributes are:

  • Asian-owned
  • Latin-owned
  • Women-owned
  • Diabetic-friendly

Here are all the current attributes as of today: Accessibility

  • Wheelchair accessible
  • Visual assistance
  • Hearing assistance
  • Mobility assistance
  • Touchless pickup
  • No-contact delivery
  • Web accessibility
Environmental
  • Eco-friendly
  • Carbon-neutral
  • Sustainable
  • Carbon-negative
Inclusion
  • Diabetic-friendly
  • Vegan
  • LGBTQI+-friendly
  • Unisex
  • Allergy-friendly
  • Pet-friendly
  • Family-friendly
  • Kosher
  • Halal
  • Alcohol-free
  • Gluten-free
  • Vegetarian
Community/Social responsibility
  • Asian-owned
  • Latin-owned
  • Black-owned
  • Women-owned
  • LGBTQI+-owned
  • Local business
  • Small business
  • Family-owned
  • Minority-owned
  • Non-profit
  • Cruelty-free
  • Supports a cure
  • Supports disease research

Here is what the women-owned one looks like in Bing search:

click for full size

To add these to your Microsoft Advertising campaigns go to All campaigns, click on Settings, then check all attributes that apply to your account and click Save.

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Official: Google Moves Local Pack Results Higher & Map On Right Side