Microsoft Advertising Bing Search Ads New Asian, Latin, Women Owned & Diabetic-Friendly Attributes

Dec 10, 2021 • 7:51 am | comments

(1) by Barry Schwartz

| Filed Under Microsoft Bing Ads (formerly adCenter)

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In September, Microsoft Advertising added 32 new attributes for its Bing Search Ads, and now, Microsoft added four more new attributes. These new attributes include Asian-owned, Latin-owned, Women-owned and Diabetic-friendly to be added to your Bing search ads.

The four new attributes are:

Asian-owned
Latin-owned
Women-owned
Diabetic-friendly

Here are all the current attributes as of today: Accessibility

Wheelchair accessible
Visual assistance
Hearing assistance
Mobility assistance
Touchless pickup
No-contact delivery
Web accessibility

Environmental

Eco-friendly
Carbon-neutral
Sustainable
Carbon-negative

Inclusion

Diabetic-friendly
Vegan
LGBTQI+-friendly
Unisex
Allergy-friendly
Pet-friendly
Family-friendly
Kosher
Halal
Alcohol-free
Gluten-free
Vegetarian

Community/Social responsibility

Asian-owned
Latin-owned
Black-owned
Women-owned
LGBTQI+-owned
Local business
Small business
Family-owned
Minority-owned
Non-profit
Cruelty-free
Supports a cure
Supports disease research

Here is what the women-owned one looks like in Bing search:

To add these to your Microsoft Advertising campaigns go to All campaigns, click on Settings, then check all attributes that apply to your account and click Save.