Study: Google Often Doesn't Use Your Meta Descriptions For Snippets

Apr 25, 2018 - 7:48 am 10 by

Google Code Logo

The folks over at Yoast posted that they researched the before and after affects after Google extended their snippets maximum length a few months ago.

Their conclusion after reviewing the data was two fold:

(1) That Google often does not use your meta description for your snippet, instead it often uses your content on your web page for your meta description.

(2) In two-third of the cases, Google used sentences from the first paragraph of your content on your page for the snippets they selected in their search results.

Based on this, it appears you should make an effort to have your introductory paragraphs on your pages well crafted for your snippets and users.

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Ranking Volatility, Site Reputation Abuse Enforcement & Pichai On Search Quality - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 10, 2024

May 10, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Search Ranking Volatility, Site Reputation Abuse Enforcement, Pichai On Search Quality, HCU Recovery & More

May 10, 2024 - 8:01 am
Bing Search

Mikhail Parakhin No Longer Working On Copilot At Microsoft

May 10, 2024 - 7:51 am
Google Search Engine Optimization

Google: Site Reputation Abuse Isn't About Linking

May 10, 2024 - 7:41 am
Google Maps

Google Local Panel With Owner Attribute

May 10, 2024 - 7:31 am
Google Ads

Google: Proximity Not A Relevancy Factor For Local Service Ads

May 10, 2024 - 7:21 am
Previous Story: Google Shows Date Of Content In Search Results From The Future