Study: Google Often Doesn't Use Your Meta Descriptions For Snippets

Apr 25, 2018 - 7:48 am 10 by

Google Code Logo

The folks over at Yoast posted that they researched the before and after affects after Google extended their snippets maximum length a few months ago.

Their conclusion after reviewing the data was two fold:

(1) That Google often does not use your meta description for your snippet, instead it often uses your content on your web page for your meta description.

(2) In two-third of the cases, Google used sentences from the first paragraph of your content on your page for the snippets they selected in their search results.

Based on this, it appears you should make an effort to have your introductory paragraphs on your pages well crafted for your snippets and users.

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 5, 2026

Mar 5, 2026 - 10:00 am
Google Search Engine Optimization

Loading Content With JavaScript Does Not Make It Harder For Google Search

Mar 5, 2026 - 7:51 am
Google

Google AI Mode Recipe Widget Sucks Searchers Into AI Frankenstein Recipes

Mar 5, 2026 - 7:41 am
Google

Google AI Overviews Expandable Drop Downs

Mar 5, 2026 - 7:31 am
Google

Google AI Mode Adds More Links To Recipe Sites

Mar 5, 2026 - 7:21 am
Google Ads

Google Adds Build to Order Attribute For Vehicle Listings

Mar 5, 2026 - 7:11 am
 
Previous Story: Google Shows Date Of Content In Search Results From The Future