Study: Google Often Doesn't Use Your Meta Descriptions For Snippets

Apr 25, 2018 - 7:48 am 10 by

Google Code Logo

The folks over at Yoast posted that they researched the before and after affects after Google extended their snippets maximum length a few months ago.

Their conclusion after reviewing the data was two fold:

(1) That Google often does not use your meta description for your snippet, instead it often uses your content on your web page for your meta description.

(2) In two-third of the cases, Google used sentences from the first paragraph of your content on your page for the snippets they selected in their search results.

Based on this, it appears you should make an effort to have your introductory paragraphs on your pages well crafted for your snippets and users.

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 31, 2025

Oct 31, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google & Microsoft Earnings, Query Group Report, Disney Sitelink Hack, Reviews Disappearing & Ranking Volatility

Oct 31, 2025 - 8:01 am
Google Ads

Google: Google Ads Not Going Away With AI Mode As The Future

Oct 31, 2025 - 7:51 am
Google Ads

Cross Campaign Metrics In Google Ads Overview Tab

Oct 31, 2025 - 7:41 am
Google Search Engine Optimization

Google Merchant Center Promotions Adds Download Option

Oct 31, 2025 - 7:31 am
Google Search Engine Optimization

Google's Robby Stein On SEO For AI Mode & AI Overviews

Oct 31, 2025 - 7:21 am
 
Previous Story: Google Shows Date Of Content In Search Results From The Future