Study: Google Often Doesn't Use Your Meta Descriptions For Snippets

Apr 25, 2018 - 7:48 am 10 by

Google Code Logo

The folks over at Yoast posted that they researched the before and after affects after Google extended their snippets maximum length a few months ago.

Their conclusion after reviewing the data was two fold:

(1) That Google often does not use your meta description for your snippet, instead it often uses your content on your web page for your meta description.

(2) In two-third of the cases, Google used sentences from the first paragraph of your content on your page for the snippets they selected in their search results.

Based on this, it appears you should make an effort to have your introductory paragraphs on your pages well crafted for your snippets and users.

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility This Weekend - Around July 18th

Jul 19, 2026 - 8:04 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2026

Jul 17, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps

Jul 17, 2026 - 8:01 am
Google Ads

Google Ads Making Broader Smart Bidding Updates? Google Says No.

Jul 17, 2026 - 7:51 am
Google Maps

Did Google Maps Turn Off OpenTable Reservations?

Jul 17, 2026 - 7:41 am
Google Search Engine Optimization

Google Renamed NotebookLM Useragent To Google-GeminiNotebook

Jul 17, 2026 - 7:31 am
 
Previous Story: Google Shows Date Of Content In Search Results From The Future