Marty Weintraub - The Search Community Honors You

Jan 10, 2018 - 7:32 am 3 by
Filed Under Honor An SEO/SEM

Marty Weintraub

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.

Marty Weintraub, 58 years old, lives in Minnesota. Marty is probably one of the most warm and caring individuals I know in the industry. His success he wishes on everyone he has ever met. He knows what he has in his life, he appreciates the little things more than his bigger accomplishments and he has a deeper sense of what is meaningful that probably anyone I know. It is because of that, that he travels around the world, sharing his knowledge, making connections, helping people find jobs and new clients and simply making those around his smile.

There is no one who deserves the success and happiness that he has achieved, more than Marty. He has accomplishes so so much on a professional level that makes everyone around him feel they are inferior. But he is so approachable and so kind and compassionate that he is everyone's close friend.

I can go on and on about the first time I met Marty - it was like yesterday. Heck and the last time I saw him also is clear as blue. He is, by definition of his name, rememberable. Not just because of how animated he is on stage or in a one-on-one conversation but because of what he shares and has given back to the community.

Melissa Fach nominated Marty and she wrote:

What Marty has done for this industry is known, but the best part of Marty is his heart. He is a kind man that is there when you need him. He has always been so kind to me and opened doors for me. There are no words to describe how wonderful he is, or how intelligent he is. So thank you, Marty, for being a shining example of what humans should be.

Marty Weintraub Bio: Marty is an entrepreneur, author, speaker & wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, winner of 10 US Search Awards, including 2X Best Large Integrated Agency, Best Use Of Social In A Search Campaign. Aimclear's differentiator is the Tao of holistic brand creative-builds and integrated psychographic performance marketing.

Credits include Uber, eBay, Airbnb, Dell, LinkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."

Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. aimClear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 "Top 25 Most Influential PPC Experts" awards, Top 100 Twin Cities People To Know & claimed the coveted "US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards.

His Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage

Favorite thing about the SEO community? Our fabulous SEO sisters and brothers define the intersection of art, beauty, industry, thought leadership, giving, earning, journalism, heart, power, content, commerce, international-savvy, poetry, coding, machines, and data. I could continue that string for another 4 sentences :). Seriously I've never met a cooler community. Ya'll are SO good at earning money and making world domination. Friend me on FB and LinkedIn ya'll if we're not already connected <3.

One piece of advice to the SEOs out there? Remember that "SEO," organic search, blurs into other channels including paid search and social psychographic. For instance it's common to earn links from content amplified in paid social. Many links earned with social ads are great because HOW an influencer becomes familiar with compelling content can be from any number of sources. Was the Facebook Ad which earned the link any less a link? Often time that link is just as awesome. There are so many other points of integration.

PR (which is paid after all), social, SEO, SEM, influencer targeting are now inexorably wound, blended forever. Also, watch for layers of middleware #DATA tools to mine, aggregate, unify and analyze marketing data culled from many on/offline channels.

Above all, remember that marketing is about business consulting and totally giving a shit about your stakeholders and clients. Aspire to provide strategic, integrated marketing insight, to the level you believe a $1,000 consultant would need to be.

Well, that's more than one piece of advice 😈

Favorite things in general? AIMCLEAR Blue!

Most anything Asian Food. (Seriously that's like asking what kind of sex a person likes. I'm SO down for great good and wine.)

I love boating and fishing in the Minnesota Boundary Waters, traveling in Europe, and speaking at conferences.

What you want to be known for in the SEO space? Creativity, marketing integration as described above, integrated paid social thought leader (full lifetime of FB Ads) life-long search marketer, a strong marketer.

To learn more about Marty, check him out on LinkedIn, his company site, on Facebook and Twitter.

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.


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