Moz Releases 2014 Local Search Ranking Factors

Oct 16, 2014 - 8:34 am 5 by

Like the past several years, including last year, David Mihm has published the local ranking factors for 2014.

It is basically a bunch of search experts responding to a questionnaire aimed at understanding what these experts think about local ranking factors.

David Mihm summed up his thoughts on the results:

  • user behavorial signals on the site now appear to count higher than previously.
  • proximity to the searcher has been significantly cranked up, even on the desktop. As David puts it: "The user is the new Centroid."
  • following the Pigeon changes, domain authority plays a larger part in local rankings.
  • consistency of unlinked citations in authoritative sources appear to affect even localized organic results.

Here are some of the graphs but a lot more are on the official report.

click for full size

click for full size

click for full size

Forum discussion at WebmasterWorld.

This post was pre-written and scheduled to be posted today. FYI, I am offline today, so if Google does a Penguin update - I won't get to it until Monday.


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