Moz Releases 2014 Local Search Ranking Factors

Oct 16, 2014 - 8:34 am 5 by

Like the past several years, including last year, David Mihm has published the local ranking factors for 2014.

It is basically a bunch of search experts responding to a questionnaire aimed at understanding what these experts think about local ranking factors.

David Mihm summed up his thoughts on the results:

  • user behavorial signals on the site now appear to count higher than previously.
  • proximity to the searcher has been significantly cranked up, even on the desktop. As David puts it: "The user is the new Centroid."
  • following the Pigeon changes, domain authority plays a larger part in local rankings.
  • consistency of unlinked citations in authoritative sources appear to affect even localized organic results.

Here are some of the graphs but a lot more are on the official report.

click for full size

click for full size

click for full size

Forum discussion at WebmasterWorld.

This post was pre-written and scheduled to be posted today. FYI, I am offline today, so if Google does a Penguin update - I won't get to it until Monday.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 8, 2024

Nov 8, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Election Day Volatility, Helpful Content Update Status, Creators vs SEOs, AI, Ads & More

Nov 8, 2024 - 8:01 am
Google Search Engine Optimization

Google-Selected Canonical Showing Third-Party's Domain Name

Nov 8, 2024 - 7:51 am
Google Ads

Google Local Service Ads App To Stop Working In Two Months

Nov 8, 2024 - 7:41 am
Google

Google Continuous Conversational Search In Google App

Nov 8, 2024 - 7:31 am
Search Engine Optimization

Google & Bing In Dublin For IETF Event To Improve Crawling & AI Controls

Nov 8, 2024 - 7:21 am
Previous Story: Only 38% Of SEOs Want The Nofollow Attribute To Die