Google: Links Are Not Mandatory For Ranking In Google Search

Dec 15, 2021 - 7:51 am 8 by

Google Links

Google's John Mueller said again that having links to your site is not a requirement and not mandatory for ranking in Google Search. He said this back in 2015 as well, but said again in 2021 that links are not a requirement to rank.

Of course, if you want to rank for some obscure and not competitive term that no one is competing on, sure, you probably do not need links. But if you want to rank for [squid game toys] and stuff like that, you probably need some links.

Here is John Mueller's "nope" when asked if links are mandatory to rank in Google Search:

Last time John said something like this was in 2015 or so (he probably said it more than twice) and it caused a lot of rumbles throughout the SEO community.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Local Maps Spam Big Cleanup Or Big Mess?