Report: Backlink Tools Show 30% To 50% Of Your Links

Sep 27, 2013 - 8:28 am 14 by
Filed Under Link Building

hidden linksRemember that study Eric Enge published that said Google+ has no ranking benefit? Well, part of that, Eric said that an issue with his report may be that he can't find all the links to his site.

Specifically, he estimates that 30% to 50% of the links are not reported cumulatively via both the third party tools and search engine backed tools. Specifically, he said he uses Open Site Explorer, Majestic SEO, Webmaster Tools, and Ahrefs and he thinks at best, only 50% of his links to a site are reported back.

Where does he come up with this number? He says:

I base these statements on my experiences with helping sites recover from link penalties. At Stone Temple Consulting we have helped more than 50 sites recover from penalties this year, and it has happened over and over again that we would help these sites by cleaning out bad links only to have Webmaster Tools report lots of new links the next time it was queried. The reported new links were not new and I have no doubt that Google knew about them before, but simply did not choose to include them in the Webmaster Tools report. However, once we cleaned out some of the bad ones, we got exposed to some more of the links residing in their database.

Do you think 30-50% is accurate?

Is there even a real way for us to count all the links to a site without building our own spider and system that is guaranteed to crawl every page on the internet. Even then, you'd be unsure.

Forum discussion at WebmasterWorld.

This post was written earlier this week and scheduled to be posted today.

Image credit to BigStockPhoto for zipper


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: What Unpaid SEOs Do To Get Paid