Every year, Rae Hoffman-Dolan posts here Link Expert Interview and she did the same, this time at a new company.
Every year the answers tend to be on the same wave length from year to year but this year, I feel the tune on links have changed. I recommend you read the full interview which features Aaron Wall, Dave Snyder, Debra Mastaler, Eric Ward, Julie Joyce, Justilien Gaspard, Michael Gray, Rae Hoffman-Dolan, Rand Fishkin, Roger Montti, and Todd Malicoat.
I pulled out the key points I felt the group was making, although there was not 100% agreement on all these points, the majority did agree:
- More Hostility Between Google & Webmasters Than Ever Before
- Importance Of Links To Lessen Over Time
- 'Outing' Is Frowned Upon
- Easily Link Building Doesn't Work
- Most Not Worried About Bad Links
Again, I recommend you read the full Link Expert Interview.
Forum discussion at WebmasterWorld.
Image credit to ShutterStock for computer tune up