Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says

Oct 31, 2022 - 7:51 am 8 by
Filed Under Google Maps

Google Intent Maze

A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study said, "it does not improve rankings."

In short, the study put reviews with the keyword phrases "fresh cut Christmas trees" and "Christmas trees" in the reviews. And in there was no ranking improvement after the reviews were added. In fact, the results got worse for some of the keywords.

Joy shared charts below that tracked the two keyword phrases which shows that rankings did not improve. Specifically for the first keyword phrase the rankings got worse. Whereas in the second instance, rankings stayed relatively the same, the study showed:

click for full size

click for full size

This was an interesting study but it had a very limited test, just keep that in mind.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google Tests Fall Decorations In Search Results