Can You Gain More Intended Google Search Results With Subdomains?

Mar 8, 2022 - 7:51 am 3 by

Google Grouping

When it comes to "dominating" the search results, most SEOs define that as taking up as much of the search results on page one as possible. Sometimes that means on one domain, sometimes subdomains and sometimes different domains completely. Jonas Sickler shared on Twitter indented Google results with subdomains and then Ahmed Alaa showed four indented results.

It was for a query on [usps change of address] - here is a screenshot:

click for full size

You can see that usps.com has four results at the top, when generally Google gives two listings from the same domain - not always, but generally it is two. Do you think that since there are only two www.usps.com listings and then a moversguide.usps.com and a faq.usps.com listing that Google is allowing more? I mean, clearly Google is grouping these results together in one bigger listing with four results. Do you think it would show all four if they were all on the WWW?

Google began indenting results a year ago July (2021). In 2019, we saw other forms of grouping results.

In any event, I found the thread interesting - not in that Google will show subdomains in a group under the www of the domain but maybe that Google might show more if it is using a subdomain for some listings that match the query. Or maybe the USPS should try to consolidate some of this content - maybe that is the take away? :)

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google Ads Testing Lighter Parts URLs