Home Depot On How To Build Links

Apr 11, 2012 - 8:31 am 29 by
Filed Under Link Building

Home DepotHome Depot is known to be the hub for builders of all kinds but does that include link builders?

John posted a thread at Search Engine Watch Forums stating that Home Depot is actively encouraging their "partners" to link to them in order to help them increase their rankings and authority in the search results. Home Depot even goes as far to tell them that "the hyperlink does not have to be visually indicated."

John posted the message they sent business partners the other day:

Linking to The Home Depot website will benefit our business partners by increasing the page authority of your website. Page Authority predicts the likelihood of a single page to rank well in search results. Ranking high in search results will assist with driving more relevant traffic to your website.

The email goes on to add:

Please note that the hyperlink does not have to be visually indicated.

Then the email explains how to add the link to your site and what anchor text to use.

Home Depot, really? Did you hire an outside agency or are they using an internal staff member for this? Back in March, they did have a job opening for an SEO Senior Analyst which seems to now be not open anymore.

Maybe Home Depot should stick with building decks and stay away from building hyperlinks?

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Tests AI Overview With Knowledge Panel

Sep 1, 2025 - 7:51 am
Google Search Engine Optimization

Google: Crawl Changes Are Independent Of Big Google Updates

Sep 1, 2025 - 7:41 am
Google

Danny Sullivan At WordCamp On How Google Search Keeps Evolving

Sep 1, 2025 - 7:31 am
Google

Google AI Mode Model Updated - Improvements For STEM Queries

Sep 1, 2025 - 7:21 am
Google

Google AI Mode Compare Checkboxes For Products & Local Business Listings

Sep 1, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: August 29, 2025

Aug 29, 2025 - 10:00 am
 
Previous Story: Yahoo Restructuring: Search = Connections