We've been covering Google experimenting with a new AdWords ad format, where the ad is labeled in a yellow ad banner for a while now. More and more people and searchers are seeing it every day but Google has yet to announce the change.
It seems Google may have slipped up by showing in a Google+ screen shot the new ad label without knowing. They showed how you can use the knowledge graph to follow brands on Google+, but in the screen show, there was an AdWords ad that had the yellow label.
I was not able to replicate it on Google.com but I was on Google New Zealand.
Here is the current ad format:
Here is the new yellow ad label ad format:
My question is, why hasn't Google announced it yet and what is taking them so long when it comes to switching over to it.
This has to be going live to all very soon but when?
Forum discussion at WebmasterWorld.