Google: XML Sitemap Do Not Help With User Experience

Aug 17, 2020 • 7:22 am | comments (2) by | Filed Under Google Search Engine Optimization

Google Sitemaps

Pascal Birchler, a Developer Programs Engineer at Google and works closely on WordPress related tasks, used this 🤦 facepalming emoji after quoting this on Twitter "a good-looking XML sitemap will bring a better user experience."

Here is that tweet:

XML sitemaps are not something users look at and obviously do not have any impact on user experience.

Gary Illyes from Google chimed in as well:

And so did John Mueller of Google:

So no, XML Sitemaps are for machines, not humans. So they give machines a good experience, but not users a good user experience.

Forum discussion at Twitter.

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