Google: Word Location In URLs Does Not Matter For SEO

Aug 28, 2023 - 7:21 am 2 by

Google Weave

Google's John Mueller was asked if it matters SEO-wise or search ranking-wise if you place /services/ before /location/ in your URL structure or the other way. John said when it comes to SEO, it really does not matter. It seems John is saying that the word location in a URL does not really matter much for SEO or search rankings.

The question was asked on Mastodon where Michael Baggelin asked John Mueller, "I realize today while research of company service and location in a combination at category structure. Always put /services/ before /location/ (site/service/location/) and bare in mind that location search might always differ on mobile search… automatically I would say ;) how about that?"

John Mueller replied, "I'm trying to think of where this could play a role, and I don't think there's anything on the SEO side where it would. I could see it being relevant for UX or marketing though, maybe users care more about "service" or "location" and seeing it faster in the URL helps them (in search, we don't show URLs that much, but they can see them in the browser bar). For SEO, we see URLs more as identifiers, with very few exceptions."

So yea, he said, "I don't think there's anything on the SEO side where it would" matter. He added that Google sees "URLs more as identifiers, with very few exceptions."

Here is a screenshot of the Q&A:

John Mueller Seofarfar Mastodon

Forum discussion at Mastodon.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Screenshots Of Google Search Console News Showcase Filters & Reports