Google: Website Quality Can't Be Fixed With Technical Changes

Sep 9, 2021 - 7:51 am 6 by

Google Technical Quality Changes

Google's John Mueller said again that you cannot fix your overall website quality by making some technical changes. John said on Twitter "Website quality is not something you can fix with technical changes."

He added that "if you want search engines to take your site more seriously, you really, really need to improve the game there."

So making changes to your site speed, core web vitals, changing your structured data, title tags, etc - is simply not enough. You need to look at your website as a whole and see what you can vastly improve on, including site content, navigation, user experience and much more. It is very rarely just one thing.

Here are those tweets from John Mueller:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 28, 2025

Nov 28, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ads Account Hijacks, Thanksgiving Google Volatility & Web Guide For All

Nov 28, 2025 - 8:01 am
Spiders

OpenAI Scales Up Crawling & Bots For The Holidays

Nov 28, 2025 - 7:51 am
Google

Google's Sundar Pichai Monitors X On Launch Days For Feedback

Nov 28, 2025 - 7:41 am
Google

Gemini 3 Now Powering Google AI Mode For Some Queries, Automatically

Nov 28, 2025 - 7:31 am
Google

Google AI Overviews Showcases Events With New Results

Nov 28, 2025 - 7:21 am
 
Previous Story: Microsoft Start - The Bing Version Of Google Discover