Google: Website Quality Can't Be Fixed With Technical Changes

Sep 9, 2021 - 7:51 am 6 by

Google Technical Quality Changes

Google's John Mueller said again that you cannot fix your overall website quality by making some technical changes. John said on Twitter "Website quality is not something you can fix with technical changes."

He added that "if you want search engines to take your site more seriously, you really, really need to improve the game there."

So making changes to your site speed, core web vitals, changing your structured data, title tags, etc - is simply not enough. You need to look at your website as a whole and see what you can vastly improve on, including site content, navigation, user experience and much more. It is very rarely just one thing.

Here are those tweets from John Mueller:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 13, 2026

Feb 13, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live

Feb 13, 2026 - 8:01 am
Google Search Engine Optimization

Where Are Those New Google Search Console Features?

Feb 13, 2026 - 7:51 am
Google Ads

Google Ads Product Eligibility View Across Campaigns

Feb 13, 2026 - 7:41 am
Google Search Engine Optimization

Google Still Recommends You Focus On Visible Anchor Text For Links

Feb 13, 2026 - 7:31 am
Google Ads

Google Ads Recommended Experiments

Feb 13, 2026 - 7:21 am
 
Previous Story: Microsoft Start - The Bing Version Of Google Discover