Google Might Update & Even Rename The Webmaster Guidelines In 2022

Jan 21, 2022 - 7:21 am 0 by

Google Search Quality Raters Guidelines

Everyone panic - Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines have become confusing and somewhat outdated and it does need an update.

He said this in the last Search Off The Record podcast at about 15 minutes into the podcast:

Gary Illyes said the Google Webmaster Guidelines are now more confusing, specifically Google "started putting more stuff into it whenever there was a push for something like, for example, HTTPS that ended up in the Webmaster Guidelines. When it was speed, then it ended up in the Webmaster Guidelines. When there was something else, then it ended up in the Webmaster Guidelines," he said. "And that's not necessarily good, because the Webmaster Guidelines is-- it should be more about what are the basic requirements for you to get into Search. Speed is not one of them, HTTPS is not one of them, so what are they doing there? And the other thing is that many of the quality guidelines were created, how many years is that? 15 years ago at least. And some of the things that we have in our Webmaster Guidelines don't even exist anymore," he added. Other examples he gave were guestbooks are mention and an old SEO software package named WebPositionGold.

How can they be improved, one example he said was "doorway pages." He said "if you take a look at that page, it explains what doorway pages are, but it's very general. And for example, if you have a site for every single state in the US, because you have shops in all those states, then technically, that's a doorway page. But does it violate our guidelines? I don't know. It depends on other factors, like are you trying to manipulate the search results or not?"

John asked if Google should split up the guidelines or not, he said "I wonder if we should at some point kind of split them off into more technical guidelines, like what you need to do, and separate out the kind of the spam, low quality, manipulative stuff a little bit more. Because then, from a technical point of view, the developers would still have enough to look at and be like, "Oh, I'm fulfilling all of these requirements."

Gary suggested if Google would update the guidelines it might cause a lot of concern and "people freak out." He said everyone "will start analyzing the changes, and then they might read something into it that's not there. And that's what we want to preempt, ideally."

They then go through more examples of issues with the current Google webmaster guidelines; stuff around misunderstanding the cloaking issue and how intent really matters. Plus, Google might renamed the Google Webmaster Guidelines to Guideliney McGuidelineFace.

So expect more changes to the Google webmaster guidelines in 2022 but don’t freak out about it.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Testing Save Button For AI Overviews

Jul 22, 2024 - 7:41 am
Bing Ads

New Microsoft Advertising Brand Lists For Performance Max Campaigns

Jul 22, 2024 - 7:31 am
Google

Google Knowledge Panels Using AI-Generated Images

Jul 22, 2024 - 7:21 am
Bing Search

Bing Tests Related Searches At Top - Below Search Bar

Jul 22, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Previous Story: Google Wants To Make Crawling More Efficient & Environmental Friendly