Google "View Rates" Call To Action Overlay For Hotel Listings Search Results

Apr 24, 2017 - 7:27 am 0 by
Filed Under Google Maps

Local Hotel Lobby Google

Sergey Alakov shared a couple of Google tests over the weekend, where Google is showing a call to action overlay/pop up in the mobile search results for hotel listings. The goal with this overlay is to encourage searchers to view the hotel costs and book online via Google.

Here is Sergey's animated GIF of this in action:

Later on, he spotted the same functionality but with a red background color behind the button:

Google Hotel View Rates Cta

Google is frequently testing local UI variations, so this should surprise no one.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: A Rusty Android Helmet At Google Office