Google "View Rates" Call To Action Overlay For Hotel Listings Search Results

Apr 24, 2017 - 7:27 am 0 by
Filed Under Google Maps

Local Hotel Lobby Google

Sergey Alakov shared a couple of Google tests over the weekend, where Google is showing a call to action overlay/pop up in the mobile search results for hotel listings. The goal with this overlay is to encourage searchers to view the hotel costs and book online via Google.

Here is Sergey's animated GIF of this in action:

Later on, he spotted the same functionality but with a red background color behind the button:

Google Hotel View Rates Cta

Google is frequently testing local UI variations, so this should surprise no one.

Forum discussion at Twitter.

 

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