Google Vehicle Ads Gains Date First Registered Attribute

Jan 7, 2025 - 7:31 am 0 by
Filed Under Google Ads

Google Vehicle Ads

Google has added a new attribute to its vehicle ads product attributes. The new attribute is [date_first_registered], the date of when the vehicle had its first registration date with the public authorities or government.

I spotted this via Adriaan Dekker who wrote on LinkedIn, "It looks like Google launched a new attribute for vehicle ads called Date first registered!"

This is an optional field for US advertisers, but it is required for vehicles in France, Italy, Spain, and Germany.

Google wrote, "The date first registered [date_first_registered] attribute is used to indicate the date of first registration of the vehicle with the respective public authorities."

This is the requirement that you must meet to show your product in Merchant Center. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account. Indicate accurately the first registered month and year of the vehicle when submitting the date first registered [date_first_registered] attribute.

Here is a list of all the vehicle ads product attributes:

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Bing Search

Bing Tests Sitelinks With Light Gray Underlines

Jul 18, 2025 - 7:11 am
Previous Story: Google Tests People Also Ask & People Also Search For Refinements