Google Vehicle Ads Gains Date First Registered Attribute

Jan 7, 2025 - 7:31 am 0 by
Filed Under Google Ads

Google Vehicle Ads

Google has added a new attribute to its vehicle ads product attributes. The new attribute is [date_first_registered], the date of when the vehicle had its first registration date with the public authorities or government.

I spotted this via Adriaan Dekker who wrote on LinkedIn, "It looks like Google launched a new attribute for vehicle ads called Date first registered!"

This is an optional field for US advertisers, but it is required for vehicles in France, Italy, Spain, and Germany.

Google wrote, "The date first registered [date_first_registered] attribute is used to indicate the date of first registration of the vehicle with the respective public authorities."

This is the requirement that you must meet to show your product in Merchant Center. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account. Indicate accurately the first registered month and year of the vehicle when submitting the date first registered [date_first_registered] attribute.

Here is a list of all the vehicle ads product attributes:

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search News

The Industry Mourns The Loss Of Jill Whalen - Content SEO Hero & Legend

Jun 22, 2025 - 1:20 pm
Search Forum Recap

Daily Search Forum Recap: June 20, 2025

Jun 20, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Previous Story: Google Tests People Also Ask & People Also Search For Refinements