Google: Don't Change URLs When Replacing Old Content With New Content

May 3, 2018 - 7:53 am 15 by

Google Bulb

So let's say you decided to update the content on a page on your web site, the content is super out dated and needs a major revamp. When you update the content, it doesn't mean you need to put that new content on a new URL, you can just update the content on the existing URL. In fact, Google recommends it.

John Mueller said on Twitter " I'd just replace the content on the existing URL." "Changing URLs adds unnecessary complexity in most cases," he added.

If you do happen to put the content on a new URL and redirect the old URL, that is fine - but there is no need to do that.

I don't understand why the webmaster thinks they need to use a new URL but that is for a different question.

Here are the tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 22, 2024

Oct 22, 2024 - 10:00 am
Google Ads

Google Search Ads Travel Feeds To See Prices, Images & More Rich Results

Oct 22, 2024 - 7:51 am
Google Search Engine Optimization

Google Sitelinks Search Box Going Away Next Month

Oct 22, 2024 - 7:41 am
Google Ads

Google Watch Video Search Ads

Oct 22, 2024 - 7:31 am
Bing Search

Several Bugs Within Bing Webmaster Tools API & Documentation

Oct 22, 2024 - 7:21 am
Google Ads

Google Ads Performance Max Won't Take Priority Over Standard Shopping In Same Account

Oct 22, 2024 - 7:11 am
Previous Story: Google: Do Not Use 403 Status Codes, Use 404s