Google: Don't Change URLs When Replacing Old Content With New Content

May 3, 2018 - 7:53 am 15 by

Google Bulb

So let's say you decided to update the content on a page on your web site, the content is super out dated and needs a major revamp. When you update the content, it doesn't mean you need to put that new content on a new URL, you can just update the content on the existing URL. In fact, Google recommends it.

John Mueller said on Twitter " I'd just replace the content on the existing URL." "Changing URLs adds unnecessary complexity in most cases," he added.

If you do happen to put the content on a new URL and redirect the old URL, that is fine - but there is no need to do that.

I don't understand why the webmaster thinks they need to use a new URL but that is for a different question.

Here are the tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 12, 2025

Dec 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More

Dec 12, 2025 - 8:01 am
Google Maps

Google Gemini Local Results In Visual Formats

Dec 12, 2025 - 7:51 am
Google Ads

Google On AI Max Inferred Intent vs Raw Text

Dec 12, 2025 - 7:41 am
Google Maps

Google Maps Share Button Drops X For Reddit & Facebook

Dec 12, 2025 - 7:31 am
Google

Google News AI-Powered Article Overviews Go Live For Some Publishers

Dec 12, 2025 - 7:21 am
 
Previous Story: Google: Do Not Use 403 Status Codes, Use 404s